Contact Information

Cebu Holdings, Inc.
20/F Ayala Center Cebu Tower
Bohol Street, Cebu Business Park
Cebu City, Cebu 6000
Tel: (63 32) 888 3700

Millennials dominating lifestyle, beauty market

Monday, March 14, 2016

CEBU, Philippines - With the millennials now dominating the market, the Marie France Group of Companies (Philippines) Inc., has made some adjustments to accommodate this particular generation in their menu of services.

Marie France Group, through the Pacific Asian Advertising Specialist Inc., is behind the country's pioneer in professional lifestyle and beauty industry, through slimming center Marie France, Facial Care Center that specializes in skincare; Svenson, which focuses on hair loss; and For Men Center, noted a surprising expansion of young clients in its business in the recent years.

"The young consumer these days have put premium in taking care of themselves. Young Filipinos care a lot about their image nowadays," said NJ Torres, the company's Public Relations and Media Group head.

Torres said treatments and packages offered by its three specialized beauty centers now include formulation for young and tender skin types, with meticulous consideration on pricing indexes.

Today's young generation, she said has become more empowered and informed that taking care of themselves is one of the top priorities. Among the in-demand beauty services availed by teenagers are facial care treatment and laser light hair removal treatment.

Torres said the company offers flexible payment scheme for this type of clients to make these services affordable and for them to regularly visit the center.

In Cebu, the company recently transferred to a bigger and newer center at the eight floor of 2 Quad Building in Cebu Business Park. Torres said the center needed a fresher and modern look and a bigger space to attract and accommodate even the younger market.

This emerging young market, she said is willing to pay in the name of beauty and "looking and feeling good," adding that online media is the strong influencer in this development.

The internet highway she said has shaped the young generation to seek professional and right way of taking care of their skin for instance, rather than trying products on a "trial and error" basis.

"We don't sell per treatment services but rather packages to ensure the clients get the desired results," she said explaining that in beauty and skin care, nothing happens overnight and that sustainable progress actually takes time. (FREEMAN)